Assalamu Alaikum friends, family, and fashion lovers!
It’s your girl here, Shez — the CEO of Al Ameer, writing to you with ALL the excitement and gratitude in my heart. ✨ I am beyond excited (and maybe a little emotional? 🥹) to finally sit down and share what’s been happening behind the scenes here at Al Ameer. You know we don’t play when it comes to modest fashion, and today, I’m giving you an exclusive sneak peek into some of our biggest drops yet — and trust me, you’re going to want to be ready!
Introducing: The "Adam" Thobe Collection 🕊️
First up, let's talk about our brand new "Adam" thobes for men — because, wow, are they something special!
These thobes are crafted from luxurious Egyptian cotton — the good stuff — lightweight, breathable, soft against the skin, but still durable enough to handle whatever your day throws at you (Eid BBQs included 🍖😂). Each "Adam" thobe features beautiful, detailed embroidery in Arabic letters, plus our signature Al Ameer logo stitched proudly — because honestly, you guys love our logo so much, we had to make it official on these pieces! 🤍
The Adam thobe comes in seven stunning colors:
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Navy Blue
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Light Blue
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White
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Black
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Olive Green
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Sage Green
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Peach
Whether you're a bold black-on-black guy or you’re feeling those softer sage green vibes, there’s a thobe here for you. And yes — they are all machine washable (cold water, air dry!) because, let’s be real, we don’t have time for dry cleaning 😅
A Little Bit About Me: Why Al Ameer is My Dream
Running Al Ameer alongside my amazing husband has honestly been the greatest blessing Alhamdulillah. ❤️ This isn’t just a business for me — it’s my passion, my late-night brainstorms, my endless vision boards, my dream come to life.
Every day, I get to:
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Design new fits (literally my favorite thing — putting concepts onto fabric is chef’s kiss 👩🎨✨)
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Plan exciting new drops and marketing launches (you guys don't even know how many moodboards I have saved...)
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Work with an incredible team of talented models, makeup artists, photographers, set designers — seriously, the amount of creativity and good vibes in every photoshoot is unmatched! 🎥🖤
I wouldn’t trade this for a conventional desk job in a million years. It’s crazy, it’s chaotic, but it's home. And every message, every tag, every Eid picture you send wearing Al Ameer? It makes every late night worth it because I have the biggest smile on my face watching you guys rock the outfits.
Now, Here’s the Real Tea: Upcoming Drops You Can't Miss 👀
I wasn't supposed to spill this yet but... I love you guys too much not to! 🫶 Also this drop might be influenced by my personal life lol because my son just turned 3 and it's SO hard for me to find matching father/son fits for any event. So I decided to solve the problem for all the mothers out there!
Starting May 5th, get ready because Bakra Eid 2025 is about to be NEXT LEVEL:
1. Father-Son Matching Kurta Pajama Sets! 👨👦
Yes, you read that right! For the first time ever, we’re launching six brand new father-son matching sets.
Names of these beautiful sets:
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Crepe
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Pecan
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Blush
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Moss
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Nightfall
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Fire
Can you even imagine the pictures? Matching fits with your little man = instant heart-melter. 📸💥
2. Your Favorite Men's Kurtas… Now for Kids Too! 🧒🏽👕
Glacier? Lemon? Marine? YES — every single one of your favorite men’s kurta pajama designs is being made in children’s sizes too!
So now the whole squad can roll up matching. Family photoshoots are about to hit differently. 💯
3. Adam Thobes Coming for Kids! 🕊️
And YES, all seven colors of the "Adam" thobes will be launching in children’s sizes as well.
Your little ones can now rock that same clean, polished look — perfect for prayers, gatherings, Eid, and feeling like a tiny little boss. 🧢✨
Why I'm So Excited (and Grateful)
This children's line has been constantly requested by our amazing customers — seriously, every DM, every email, every comment has been taken into account while making these new sets. We tried to correct every single thing that you guys were worried about or had any issues with. We will always strive to be better and better for you all— and I am beyond grateful that Allah (SWT) gave me the ability to finally bring this dream to life. 🥹
I’m genuinely so excited to watch all your families celebrating in full Al Ameer style this Eid InshaAllah. May Allah bless all your homes with love, joy, and endless barakah. 🌙✨
Mark your calendars: May 5th — it’s all going LIVE!
(And trust me... you'll want to be early 🛒👀)
Until next time,
Shez
