Bismillah! I can’t believe we’re finally here — our newest drop is officially LIVE and I’m honestly still not over how amazing everything turned out. This release was months in the making and this shoot was weeks in the making. And Alhamdulillah, it was nothing short of magic.
From the matching father-son kurta pajama sets to our signature embroidered thobes, this release is one of our biggest yet. And let me just say — the photoshoot content? I’m OBSESSED.
Huge, heartfelt shoutout to the entire dream team who helped bring this to life:
To our adult models and child models — thank you for bringing the looks to life so beautifully.
To our photographer and videographers — your talent speaks through every frame.
To our shoot manager — you are the reason everything ran so smoothly behind the scenes.
May Allah bless you all for the hard work you poured into this day. I'm in love with the pictures, videos, the energy, and the final content we created. Just wait till you see it all roll out on socials 👀📸
What’s New?
We’ve officially launched all of the following styles in both adult AND kids sizes:
🕊️ Adam Thobes in all 7 signature shades:
White, Black, Olive Green, Peach, Navy, Light Blue, and Light Green
👔 Matching Kurta Pajama Sets for fathers and sons in:
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Fire 🔥
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Nightfall 🌌
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Pecan 🍂
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Blush 🌸
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Sugar 🍬
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Moss 🌿
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Lemon 🍋
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Glacier ❄️
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Caramel 🤎
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Pearl 🤍
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Berry 🫐
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Fossil 🖤
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Sage 💚
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Marine 🌊
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Navy 💙
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Pistachio 🥬
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Rosewood 🌹
Yes — it’s a whole lineup. And the best part? We’ve had incredible feedback from our customers about the matching sets. You asked for father-son outfits, and we delivered. Seeing your photos, DMs, and tags has filled our hearts with so much joy. Honestly, you guys are the reason we keep growing — your ideas and support mean everything.
So… What’s Next?
Now here’s the real tea:
We still don’t carry a single women’s item in the entire store 😅 (I know, I know). But trust me, I’ve been hearing you! A few of you have already slid into the DMs asking for abayas, modest women's wear, or even matching mother-daughter sets — and while women’s fashion is a whole other world (I mean, one outfit = five pieces 😩), it might be time to take that leap.
Because let’s be real: if we’re not changing, we're not growing — and I’m all about that growth.
So tell me:
Would you want to see abayas, or are you guys more into traditional South Asian styles like ghararas, lenghas, or long kameez sets? Drop an insta DM, email, or message us through this website- about your thoughts on this — I want to hear directly from YOU. 💬
Thank you for being part of this journey, for sharing it with your families, and for trusting us with your most special moments.
We can’t wait to see how you style the new drop! Tag us @alameershop and let us celebrate with you 💫
With love and du’as,
Shez
